The EBKEKSZ story
Get to know our story, which didn’t start with a traditional business plan, but with an important, environmentally conscious realization.
How was EBKEKSZ born?
The story of EBKEKSZ did not begin with a big business plan. It started with a simple realization: too much value is lost unnecessarily, when it could become something good. On one side of the story is SUPERJUICE, where fresh, cold-pressed fruit juices are made.
On the other side is Mancskonyha, where high-quality, lovingly prepared food is cooked for dogs.
Two different worlds – but with the same mindset.
What should be done with the fruit pulp that remains after pressing and is still full of value?
The answer was not “to throw it away.”
It was to find a new role for it.
This is how the paths of SUPERJUICE and Mancskonyha crossed, and from this collaboration EBKEKSZ / Holy Pulp was born:
a dog snack that is delicious, thoughtfully made, and sustainable.
Not a compromise, but a conscious decision
EBKEKSZ is not about “this will do.”
It’s about doing smarter what we already do anyway.
The fruit:
• first brings joy to people as fresh juice,
• then gets a second life as a treat for dogs.
This is not by-product use in the negative sense of the word,
but conscious, value-adding upcycling.
It’s about doing smarter what we already do anyway.
The fruit:
• first brings joy to people as fresh juice,
• then gets a second life as a treat for dogs.
This is not by-product use in the negative sense of the word,
but conscious, value-adding upcycling.
Our mission and values
There is no large-scale, industrial way of thinking behind EBKEKSZ.
But there is:
• respect for ingredients
• responsibility toward the environment
• love for dogs
• and a belief that small-scale solutions matter
We believe that sustainability is not about giving things up,
but about a series of better decisions.
But there is:
• respect for ingredients
• responsibility toward the environment
• love for dogs
• and a belief that small-scale solutions matter
We believe that sustainability is not about giving things up,
but about a series of better decisions.
This is just the beginning
EBKEKSZ is a continuously evolving story.
We learn, experiment, and grow – while striving to waste as little as possible. If a dog happily crunches on a biscuit,
and we know that a little less has gone to waste in the process –
then we are on the right path.
We learn, experiment, and grow – while striving to waste as little as possible. If a dog happily crunches on a biscuit,
and we know that a little less has gone to waste in the process –
then we are on the right path.
Upcycling – how it works for us
Learn more about how upcycling works with us. Discover the methods and principles we follow to create waste-free EBKEKSZ.
Are you interested in how we make EBKEKSZ?
Watch our introduction video, where you can get an inside look at the entire process.
Where is it available?
EBKEKSZ is already available in several stores across Hungary, so in addition to ordering online, you can also purchase it in person. Take a look at the list of stores.
This is where the continuation begins.
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SUPERJUICE Kft.
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The story of EBKEKSZ begins where others stop.
With a simple realization: too much value ends up in the trash, when it could become something good – like a treat for dogs.
The website was created within and with
the support of the Demján Sándor Program.
the support of the Demján Sándor Program.
