Upcycling
Upcycling is one of our core principles and plays an important role in the creation of EBKEKSZ.
What is upcycling?
EBKEKSZ is not about “this will do.”
It’s about doing smarter what we already do anyway.
The fruit:
• first brings joy to people as fresh juice,
• then gets a second life as a treat for dogs.
This is not by-product use in the negative sense of the word,
but conscious, value-adding upcycling.
It’s about doing smarter what we already do anyway.
The fruit:
• first brings joy to people as fresh juice,
• then gets a second life as a treat for dogs.
This is not by-product use in the negative sense of the word,
but conscious, value-adding upcycling.
Why is it improtant?
There is no large-scale, industrial way of thinking behind EBKEKSZ.
But there is:
• respect for ingredients
• responsibility toward the environment
• love for dogs
• and a belief that small-scale solutions matter
We believe that sustainability is not about giving things up,
but about a series of better decisions.
But there is:
• respect for ingredients
• responsibility toward the environment
• love for dogs
• and a belief that small-scale solutions matter
We believe that sustainability is not about giving things up,
but about a series of better decisions.
How do we do it?
EBKEKSZ is a continuously evolving story.
We learn, experiment, and grow – while striving to waste as little as possible. If a dog happily crunches on a biscuit,
and we know that a little less has gone to waste in the process –
then we are on the right path.
We learn, experiment, and grow – while striving to waste as little as possible. If a dog happily crunches on a biscuit,
and we know that a little less has gone to waste in the process –
then we are on the right path.
Superjuice x Mancskonyha
The story of EBKEKSZ did not begin with a big business plan. It began with a simple realization: too much value is wasted unnecessarily, when it could become something good. On one side of the story is SUPERJUICE, where fresh, cold-pressed fruit juices are made.
On the other side is Mancskonyha, where high-quality, lovingly prepared food is cooked for dogs.
Two different worlds – but with the same mindset.
Get to know the EBKEKSZ story.
Learn more about how upcycling works with us. Discover the methods and principles we follow to create waste-free EBKEKSZ.
Are you interested in how we make EBKEKSZ?
Watch our introduction video, where you can get an inside look at the entire process.
Where is it available?
EBKEKSZ is already available in several stores across Hungary, so in addition to ordering online, you can also purchase it in person. Check the list of stores.
This is where the continuation begins.
Exclusive news, updates, and behind-the-scenes insights from the world of EBKEKSZ – straight to your inbox.
SUPERJUICE Kft.
Powered by Superjuice
The story of EBKEKSZ begins where others stop.
With a simple realization: too much value ends up in the trash, when it could become something good – like a treat for dogs.
The website was created within and with
the support of the Demján Sándor Program.
the support of the Demján Sándor Program.
